A major contributor to the gender digital divide is inequitable access to education for girls – and this gap has increased in developing countries since 2013. With the “I Am Science” project, we are introducing a video-sharing app that offers step by step instructions for doing fun, safe and easy science activities at home, and the chance to be rewarded with data and airtime.
Aimed at early high school girls in disadvantaged urban areas, the project aims to promote curiosity in science and critical thinking among future generations. I Am Science contributes towards the #eskills4girls initiative, which has been identified as one of the G20 deliverables and seeks to empower women and girls for the digital transformation.
We were tasked to develop a logo, kit of parts and applications that would attract and encourage young girls to participate in the STEM programme the Goethe Institute developed. The I am Science logo was developed to maintain a balance between science, fun and youth, all while remaining accessible to girls, yet not overtly feminine. The periodic table of elements was used as inspiration for the type, which was coupled with the silhouette of a girl that helps to humanise an otherwise very clinical field.