How do you use human insights to connect with customers?

So every petrol station is selling chips, coke, chocolate and sweet combos, how do you do it differently? Black created a solution to the problem leveraging simple human truths, centred around how friends engage and what better way to reward behaviour than through making friends enter competitions to win double the prize. In this case, one friend wins each of them a car! Black created a full integrated campaign, stretching from TVC’s, to digital, to printed in store merchandising and radio. See the TVC’s below:

Here are a few of the campaign elements: