How do you solve an impossible challenge?

Everything great has always started with a question – what can we do? In the case of Youth Employment Services (YES) the question was “what can we do to solve inequality and do things differently for South Africa”. Seemingly an impossible challenge to solve, youth unemployment in South Africa, YES sought to draw three audiences together – our government, our corporates and our youth – in a collaborative way to solve this challenge together. Our task was to clarify their story in market for all three audiences, drawing strengths, clarify their driving purpose and assisting in connecting with all three audiences.

Our task was to clarify their brand story, communication strategy, visual language and image assets.