South African townships have traditionally been seen as a no-go areas, which is why the first route sets out to challenge tourists to open their eyes, peel back the lairs and see how much more Joburg has to offer.
Create a theme that positions the townships in and around Johannesburg in a way that:
- Makes them attractive to local and international travellers
- Represents them in a manner that appeals to residents and travelers
- Creates a single unifying proposition
- Supports Gauteng Tourism Authority and expands its offering