Tag: brand

How do you create simpler brand rules for a large organisation?

MOTUS is Southern Africa’s consolidated leading and largest automotive group. Previously a member of the Imperial Group,they consolidated their automotivebusinesses under one brand called Motus Corporation. They did this to betterserve their…

How would a confession be portrayed?

This limited edition CD cover captures the idea of rebirth through confessing, the theme of 2017’s KKNK exhibition. Where do confessions happen? They happen everywhere – they’re real and gritty and they’re…

Can you capture innovation in a logo?

Leading companies are creating innovation-oriented laboratories, or idea spaces, to help them solve complex business problems by encouraging multidisciplinary teams to work collaboratively in an idea conducive environment – the CIB Equinox/Wonderland…

Can connections between people build a travel brand?

Travel and booking sites have made the democratisation of travel personal. Social media has fundamentally changed the way that many travel companies communicate with their target markets. For the travel and hospitality sectors, in particular,…

How would we change the perceptions of a country?

Subsequent to the first democratic elections that took place in South Africa in 1994, Brand South Africa embarked on educating the international market on our country and its offering and developed the…