Tag: corporate identity

How do you create simpler brand rules for a large organisation?

MOTUS is Southern Africa’s consolidated leading and largest automotive group. Previously a member of the Imperial Group,they consolidated their automotivebusinesses under one brand called Motus Corporation. They did this to betterserve their…

How do you solve an impossible challenge?

Everything great has always started with a question – what can we do? In the case of Youth Employment Services (YES) the question was “what can we do to solve inequality and…

How do you create a voice for a place?

What we do is a manifestation of upholding constitutionalism.  The story we tell to ourselves and the world is what binds us and makes us relevant and understood. Sometimes that story gets…

How do we create clarity in complexity?

NEXTEC for EOH Holdings represents an important milestone in the history of EOH. It is not often at EOH that they launched new brands and new companies, in fact the last time…

How do we unite various tourism bodies for visitor understanding?

Our brief was to develop a new destination brand promise that anchored Gauteng in delivering the greatest short and long-term return on investment for community stakeholders while reflecting the community’s values and…

How would we change the perceptions of a country?

Subsequent to the first democratic elections that took place in South Africa in 1994, Brand South Africa embarked on educating the international market on our country and its offering and developed the…