Tag: corporate manual

How do you create simpler brand rules for a large organisation?

MOTUS is Southern Africa’s consolidated leading and largest automotive group. Previously a member of the Imperial Group,they consolidated their automotivebusinesses under one brand called Motus Corporation. They did this to betterserve their…

How do you solve an impossible challenge?

Everything great has always started with a question – what can we do? In the case of Youth Employment Services (YES) the question was “what can we do to solve inequality and…

How do you re-energise a sports brand with loyal followers?

The SuperSport brand has created a considerable amount of brand equity over time. However, they had lost the opportunity to build consistent brand assets as extensions of the logo that they could…