Tag: design

How do you modernise a heritage brand asset?

The SANParks poster set has been a long standing South African heritage, owning a space in our memories as children in classrooms and indeed in our homes. Some 50 odd years later,…

How do you still sell to customers without the hard sell?

It is really tough being a bank right now and trying to up-sell to clients who are actually over-sold to. Our brief was simple, create a thought-leadership publication that didn't actually sell…

How would a confession be portrayed?

This limited edition CD cover captures the idea of rebirth through confessing, the theme of 2017’s KKNK exhibition. Where do confessions happen? They happen everywhere – they’re real and gritty and they’re…

How do we unite various tourism bodies for visitor understanding?

Our brief was to develop a new destination brand promise that anchored Gauteng in delivering the greatest short and long-term return on investment for community stakeholders while reflecting the community’s values and…

Is it possible to remove the stigma surrounding HIV?

Aids for Aids offer an integrated approach to HIV management, acting as the care coordinator between funders, doctors, pathology laboratories, pharmacies and patients. In 2012 the AFA moved from being a product…

How do we identify new tourism experiences?

South African townships have traditionally been seen as a no-go areas, which is why the first route sets out to challenge tourists to open their eyes, peel back the lairs and see…