How do we unite various tourism bodies for visitor understanding?

Our brief was to develop a new destination brand promise that anchored Gauteng in delivering the greatest short and long-term return on investment for community stakeholders while reflecting the community’s values and culture. We needed to create a strategy for effectively communicating our new promise to target markets, stakeholders and visitors (through identity, image and marketing, etc.); and develop of a strategy that would strongly position Gauteng as South Africa’s leading business traveller destination (core brand identity) whilst leveraging the opportunity posed by strong leisure tourism growth in the province to also brand it’s unique leisure offerings (extended brand identity) such as the Cradle of Humankind on which the existing Gauteng brand essence rests.

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