How do you create simpler brand rules for a large organisation?

MOTUS is Southern Africa’s consolidated leading and largest automotive group. Previously a member of the Imperial Group,they consolidated their automotivebusinesses under one brand called Motus Corporation. They did this to betterserve their…

How do you modernise a heritage brand asset?

The SANParks poster set has been a long standing South African heritage, owning a space in our memories as children in classrooms and indeed in our homes. Some 50 odd years later,…

How do you solve an impossible challenge?

Everything great has always started with a question – what can we do? In the case of Youth Employment Services (YES) the question was “what can we do to solve inequality and…

How do you create a voice for a place?

What we do is a manifestation of upholding constitutionalism.  The story we tell to ourselves and the world is what binds us and makes us relevant and understood. Sometimes that story gets…

How do we create clarity in complexity?

NEXTEC for EOH Holdings represents an important milestone in the history of EOH. It is not often at EOH that they launched new brands and new companies, in fact the last time…

Should culture be a key growth driver in insurance?

Zurich Insurance’s global entity disinvested in the South African and African (Botswana) subsidiary in 2016 with the process being finalised towards the end of 2016. Subsequently, Zurich South Africa was acquired by…

How would a confession be portrayed?

This limited edition CD cover captures the idea of rebirth through confessing, the theme of 2017’s KKNK exhibition. Where do confessions happen? They happen everywhere – they’re real and gritty and they’re…

Can you capture innovation in a logo?

Leading companies are creating innovation-oriented laboratories, or idea spaces, to help them solve complex business problems by encouraging multidisciplinary teams to work collaboratively in an idea conducive environment – the CIB Equinox/Wonderland…

Can connections between people build a travel brand?

Travel and booking sites have made the democratisation of travel personal. Social media has fundamentally changed the way that many travel companies communicate with their target markets. For the travel and hospitality sectors, in particular,…

Is it possible to remove the stigma surrounding HIV?

Aids for Aids offer an integrated approach to HIV management, acting as the care coordinator between funders, doctors, pathology laboratories, pharmacies and patients. In 2012 the AFA moved from being a product…