So who is the customer anyway?

Customer-centricity is the core focus on Liberty’s journey towards strategy 2020 and beyond. In order to thrive as an organisation, we needed to enable their customers to thrive. After all, they are…

How would we change the perceptions of a country?

Subsequent to the first democratic elections that took place in South Africa in 1994, Brand South Africa embarked on educating the international market on our country and its offering and developed the…

How do we identify new tourism experiences?

South African townships have traditionally been seen as a no-go areas, which is why the first route sets out to challenge tourists to open their eyes, peel back the lairs and see…